About API

API Asset Performance Inc. (API) is Canada’s largest independent investment consulting firm focused solely on the needs of the institutional investment community. Clients have trusted API since 1980 to deliver the highest quality investment consulting because of our objectivity and knowledge of the investment industry and products. The qualifications and experience of our people showcase the depth of our organization and our expertise in providing the best possible service to clients.

As of July 1, 2015 API Asset Performance Inc. (API) has merged with Ellement Consulting Group.

Designed to meet specific client needs, API has proprietary performance and risk systems, which allows us to provide our clients with customized, accurate, and consistent information. API is employee owned and operated. With offices in Toronto, Ontario and Vancouver, British Columbia allowing us to effectively serve across Canada and parts of the United States.

API offers bespoke solutions with a focus toward assisting clients to meet their goals of capital preservation and fiduciary responsibility. Our completely customizable platform includes:

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